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Marketing strategy development Unilever Group

Question: Examine about the Marketing Strategy Development Unilever Group. Answer: Presentation The current report will examine ...

Wednesday, December 25, 2019

Example Of Search Strategy - 1469 Words

Search strategy Three data bases were used to collect the data, namely, One Search, CINAHL and ProQuest. These data bases were searched for the terms such as ‘cardiac rehabilitation’, ‘quality of life,’ ‘benefits’, and ‘CHD’. Inclusion criteria were qualitative articles, written in English and published between the years of 2010 and 2017. Quantitative articles and articles written in non-English languages are excluded from this study. Moreover, this study focused only on adults, therefore the paediatric studies are also excluded from this study. After applying the inclusion and exclusion strategy, 12 articles reported qualitative study regarding the topic and they are used in this essay. Data analysis Braun and Clarke (2006) developed a†¦show more content†¦1.1a Exercise Physical inactivity is one of the modifiable risk factor for the coronary heart diseases (Devries et al, 2011), and therefore exercise is used as an integral component of the primary and secondary prevention in reducing mortality and improving the quality of life. Upon reviewing the literature, the author found that, patients’ perspective about physical exercise differs widely. In their study Holder et al (2015) found that, the increased awareness of the mortality after the cardiac event, help the patients to change their outlook towards life and this further help them to realise the health benefit of exercise. In addition to that, some of the patients claimed that, exercise helped to divert their mind and thus helps them to cope with the condition (Holder et al, 2015). Moreover, the current cardiac rehabilitation programme, made the patients aware of the health benefits of exercise and, therefore they were motivated to continue the exercise (Hillsdon et al, 2013; Morken et al, 2013). Exercising in a safe environment, under the supervision of the trained staff increases the confidence of patients in participating exercise (Morken et al, 2013). The study also found that, the patient increases their self-confidence level in performing exercise, after seeing the health improvements in the former cardiac patients (Morken et al, 2013). Furthermore, Back et al (2017) carried a further study to evaluateShow MoreRelatedEssays50025 - How To Create Seo Strategy For Your Website.956 Words   |  4 PagesESSAYS50025 - How To Create SEO Strategy for Your Website Businesses need an SEO (Search Engine Optimization) strategy because otherwise it takes a long time to rank up the Google (and other) search engine results pages. If you maintain your website well, and you drive people to it, then your ranking will climb very slowly. However, since most businesses need traffic from search engines, an SEO strategy is required. Define Your Audience Your aim is to attract as many potential customers as possibleRead MoreGoogles Bcg Matrix1027 Words   |  5 Pagesworld together via internet. It is also excellent in diversifying risk by creating different businesses including search appliance, mobile search, cloud computing and internet advertising. This article is divided as two parts---first part is to analyze Google’s businesses by using BCG matrix. [1] Then, another part is useful recommendations on how Google can formulate corresponding strategies to capture and sustain competitive advantage in each business. BCG matrix is commonly used to analyze businessRead MoreAssessing The 5 Pillars Of Seo Into Actionable Strategies1385 Words   |  6 PagesRelevancy in SEO There are ways to turn the 5 pillars of SEO into actionable strategies, with concrete examples of how to take marketing ideas and produce profitable and successful conversions while increasing online visibility. After all, SEO has many parallels with other marketing strategies you are probably already employing. Many are based in market trends, best practices and industry research. Creating SEO campaigns and initiating them can be a surprisingly difficult implementation. YesRead MoreMarketing Strategy Of A Marketing Game Through SE-Joyce1009 Words   |  5 Pagesand services. Many game dealers and manufactures are using Search engine optimization to market their games.SEO is a marketing strategy used to make a website become more visible on search engine by making the website achieve high ranking through increased traffic. There are many techniques Search engine optimization agencies use to achieve increased traffic for a website. Let us start off by looking at tips on how to select the best Search engine optimization agencies in Dublin. Great SEO CompaniesRead MoreThe Digital Information Fluency Model1047 Words   |  4 Pagestransmit them to students. The DIF model is divided into 5 spheres: Questions Search Strategy Evaluation Ethical Use The following essay will go through each in turn and apply them to my research question. Questions The researcher learns to parse his question as well as to define which sort of knowledge he is looking for. He learns to conceptualize this as clearly as possible. The learner creates an efficient search query. 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[1] Then, another part is useful recommendations on how Google can formulate corresponding strategies to capture and sustain competitive advantage in each business. BCG matrix is commonly used to analyze businessRead MorePestel Analysis Of Google1454 Words   |  6 PagesAlmost everyone has used the Google search engine once in his or her lifetime. That comes to no surprise, to the company with a market share of 67.6% of U.S. searches in June 2014 with Microsoft’s engine trailing behind with a 19.2% share. Google is not just a search engine anymore. After sharpening the algorithms and advertising within the engine, the company has expanded their scope to help leverage their competitive advantage amongst their competitors, Yahoo and Microsoft. Their expansions includedRead MoreThe Importance Of Striking A Balance Between Organizational Structure, Design, Culture, And Strategy1070 Words   |  5 Pagesadaptable, and efficient. Prosperous companies continually transform and grow to meet the needs of their environment (Jones, 2013). This paper examines the importance of striking a balance between organizational structure, design, culture, and strategy in order to achieve stability in a continually shifting organizational environment. Introduction The brevity of technological changes in communications and product development have produced rapidly changing, turbulent, global markets. TurbulentRead MoreEssay On Social Media1039 Words   |  5 Pagespurchase, they can advertise on a social media account? This term is called â€Å"Targeted Marketing.† An example of this is if you are looking for lawn mowers to buy on the internet, the next day on your social media advertisements’ will pop up to convince you to try to buy their lawnmowers. Another marketing tool is â€Å"Search Advertising†. Search advertising is displaying ads on-screen whenever a search term is accessed. This is really important to media sites that are displaying advertisers’ ads because

Monday, December 16, 2019

Taking a Look at the Rwandan Genocide - 1016 Words

According to Michael P. Scharf, over 800,000 Tutsis were slaughtered in just 4 months. To put that in perspective, that is two times more people than everyone in Atlanta, and every single one of their lives were taken in a third of the year. Such a terrible atrocity and no one accepted the blame. A small group of African leaders came together and blamed other countries such as the United States and the members of the United Nation’s for not intervening on the genocide that was occurring. Others, however, stated that it was not their place to get in the middle of a civil war. Looking deeper into this matter, some even say that the Rwandan government shares a portion of the blame for putting the two groups, the Hutus and the Tutsis, against each other. There has been a long, thick tension between the two for many years going back to when Belgium owned a colonial state known as Rwanda-Burundi. Rwanda and Burundi had two main ethnic groups, the Hutus and the Tutsis. While the Hutu s were greater in population, the Belgians favored the Tutsis for their physical advantages such as lighter skin. The Belgium military encouraged bureaucracy throughout the state and insisted the Tutsis have more power than the Hutus. This created a lot of tension between the two groups; especially so when you consider that the Hutus were 85% of the entire population. Throughout Belgian rule, the Tutsis were given considerably more power than the majority Hutus. They did so through military enforcementShow MoreRelatedTaking a Look at the Rwandan Genocide627 Words   |  2 PagesThe struggle for power and the constant tension between these two groups led to the event that would spark this genocide. It would occur at 8:30 p.m., on April 6th 1994. On this day President Juvà ©nal Habyarimana of Rwanda was returning from a summit and his plane was shot down, causing the death of everyone on board. (BBC) Hutu extremist immediately took control over the government and blamed the assassi nation on the Tutsi. This was the last straw for the Hutu. The killing began in Rwanda’s capitalRead MoreThe Rwandan Genocide And The Genocide1637 Words   |  7 PagesWith over eight hundred thousand to one million deaths, the Rwandan genocide is undoubtedly one of the most sad and shocking examples of the lack of intervention by not only the US and the UN, but by other countries as well. The ongoing tensions between the Hutu, the largest population in Rwanda, and the Tutsi, the smaller and more elite population is what eventually lead to the Rwandan genocide. The killings began quickly after President Habyarimana s plane was shot down. After hundreds of thousandsRead MoreEssay on Genocide: Examples of Rowanda and Germany885 Words   |  4 Pagesdefinition, genocide is the deliberate killing of a large group of people, especially those of a particular ethnic group or nation. The Rwandan Genocide was the 1994 mass killing of hundreds of thousands of Rwandas Tutsis and Hutu political moderates by the Hutu dominated government under the Hutu Power ideals. Hutus believed the Tutsi were taking their jobs, and that they were foreigners who had worn out their welcome (Genocide-Rwanda). In comparison to Germany, the largest genocide in history,Read MoreEssay on Rwandan Genocide: Tutsis versus Hutus1421 Words   |  6 PagesRwandan Genocide: Tutsis vs. Hutus The many tears that stream down my face cry for the generations of my kids to come. I sit here as an innocent victimized Tutsi woman, to tell you my story of the Rwandan genocide and how it impacted my people. Through many years of pain and suffering I sit here before you to relieve my anger and install my knowledge of why the Belgium through colonization only installed more love in me toward my people and hatred towards me for not being able to help my peopleRead MoreThe Documentary Ghost Of Rwanda 987 Words   |  4 PagesThe documentary â€Å"Ghost in Rwanda† illustrates the devastation of the 1994 Genocide where approximately eight hundred thousand Rwandans were exterminated by their own government. The genocide was a result of ongoing conflicts between the Hutu, the ethnic majority in Rwanda, and the Tutsi the ethnic minority. The United Nation assisted in the establishment of a peace agreement between the two warring parties and sent General Romeo Dallaire, UN Force Co mmander, to Rwanda to ensure the terms of the agreementRead MoreThe Rwandan Genocide And The Genocide1382 Words   |  6 Pagesâ€Å"When you start to see another human being as less than you, it s a danger.†-Immaculee Ilibagiza. In 1994, a mass genocide broke out in Rwanda, a small country in Africa. The genocide occurred between the two ethnic groups where the Hutus were targeting the tutsis. The Rwandan genocide, ranking in the top five largest genocides in the world, was caused because of the resentment the hutus had towards the tutsis and was even more instigated by media and outsiders causing differences between the twoRead MoreThe Genocide : A Mass Murder Of People From A Ethnic Group1648 Words   |  7 PagesA genocide is a mass murder of people from a particular ethnic group or nation. The genocide in Rwanda seems to start when the Rwandan president Juvenal Habyarimana, a Hutu, was shot down above Kigali airport in 1994.The political and historical context was hand led passably as it showed to an extent how innocent Hutus and Tutsis were being slaughtered. It also mentioned the president being Hutu and Tutsis killed him from his plane, and how the radio announcers were calling Tutsis cockroaches andRead MoreThe Genocide Of The Rwandan Genocide2458 Words   |  10 PagesGenocide has been plaguing the world for hundreds of years. Millions of innocent lives have been taken all for the sake of prejudice. One of the most atrocious aspects of genocide is that a large percentage of them are sponsored by the state in which they are taking place. Over the years scholars have studied just what motivates a state to engage in such awful behavior. What motivates them? Why would they do such horrendous things to their own citizens? Is it solely for some economic incentive, orRead MoreAn Ordinary Man1209 Words   |  5 Pagesgovernment agents, does it change how you look at the role graft plays in society? This is not just a â€Å"yes† or â€Å"no † answer. Explain your answer. No, graft will always be in a government. Whether it is a governor being tried for adultery or a president being impeached, graft is a role in every government. Without it, Rusesabagina or Schindler would not have been successful in carrying out their compromises. 5. How does Rusesabagina use the â€Å"Rwandan No† as a way to critique first his own cultureRead MoreNegative Effects Of Imperialism1139 Words   |  5 Pagesconquered in order to â€Å"civilize† them,† according to Vern Cleary, the author of â€Å"Motives of Imperialism.† During the Scramble for Africa, these ideas were very prevalent, considering the European countries felt no guilt and didn’t think twice before taking the land from the Africans. These beliefs don’t last just over night. Even after Africa was freed from Europe, people still believe that their race is superior, and these beliefs have still lasted to this day. As you can see, imperialism causes racism

Sunday, December 8, 2019

Research Evaluation Tables free essay sample

Through this study, Henri intended to determine whether dynamism in performance measurement systems was appropriate for any change an organization underwent, or if there were circumstances where revision to the performance measurement systems were not needed.  Henri also intended to determine if the link between dynamic performance measurement systems and the performance of an organization were contingent on a level of internal or external change. The third goal of this study was to add additional data on this subject to the scant body of research available on the dynamism of performance measurement systems. | Research Methods| Henri used quantitative/confirmatory analysis in this study. Henri used a mail survey to gather data. The survey used seven point Likery-type scales to assess changes to the performance measurement systems, to determine innovativeness and learning orientation of the organization and organizational performance. All of the tools used in the questionnaire were validated in advance. | Audience| Henri focused this study on two main audiences. We will write a custom essay sample on Research Evaluation Tables or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The first was to provide information to manager, executives, and professionals charged with running organizations. Henri also intended to add additional research for managerial accounting literature. | Research Evaluation| The researchers in this study used Likert Scale questions to assess performance measurement at the organization. Likert Scales are frequently used when a researcher wants to measure attitudes about a certain topic (Plano Clark amp; Criswell, 2010). The researchers also demonstrated the validity of the study by having experts in the field test the instrument in three different groups and provide feedback (Plano Clark amp; Criswell, 2010). One problem with this study was the response rate was only 24 percent which increases the risks of bias in the study (Bowling, 2005). This study is written to cover the topic of how performance measurement should change, and when, which is a practical topics for managers to review. The overall conclusion of this study found organizations willing to periodically review performance measures have better overall organizational performance. This information would be beneficial to my agency because we use performance measures to make decisions in the organization. Evaluating performance measures to ensure they are still applicable to our work will allow us to adjust performance measures to increase overall organizational performance. McCoy and Kinyua completed a cross-sectional study reviewing General Find disbursements over a 12-month period. McCoy and Kinyua chose to look at funding instead of expenditures because they determined it was more accurate and completed. The researchers looked at the population of the countries, the income levels, government funding and also funding sources to identify countries in need of disbursements from the Global Fund more than others. The data was all collected from spreadsheets that were found on the Global Fund website. The date was prepared and present in text, tables and charts. | Audience| This study was intended for executives and decision makers linked to the Global Fund, government officials, donors and health care professionals in the countries receiving money from the Global Fund. | Research Evaluation| This study took the information from public documents located on the Global Fund website. The complete information could be analyzed and because it was factual information and not interview data there were fewer opportunities for bias in the data (Plano Clark amp; Criswell, 2010). The esearchers in this study followed the process of quantitative data analysis (Plano Clark amp; Criswell, 2010). A significant problem with this study and the recommendations are the external factors in each country which guide leaders in how they decide to spend funds obtained. Each country is different and many of the countries served have had documented corruption problems which could influence the reliability of the information. This information and process used is useful for the policy makers the study was intended for, but for practical management it is not specific in making recommendations for changes. This process could be used in more practical ways if the planning led to gathering data specific to the situation. The process of determining how to disburse funds depending on need could be useful in my organization. We have a fund to provide financial assistance to patients that are not able to pay for services. Looking at this study, it is important that we develop some methods to determine need based on other funding sources to more objectively determine funding.

Sunday, December 1, 2019

Qualities Should a Good Manager Have free essay sample

Do you work well with others? Are you a leader? If you have these qualities, you might make a good manager. However, you need just more than these two qualities to be a good manager. There are a number of factors that play into whether or not you would make a good manager. The good news is that you don’t have to rely solely on natural, inborn traits. It is possible to develop the qualities good managers possess. You can complete a management program to learn some of the necessary characteristics, and you can also develop many desirable qualities on your own. As you prepare for a job in management, keep in mind these 25 qualities and characteristics of a good manager: Personal Characteristics There are items that can help you improve yourself, and enhance your interactions with others. Desirable personal characteristics make a manager someone that others can look up to, and feel comfortable following: Self-Motivation: An effective manager can’t motivate others if he or she can’t self-motivate. We will write a custom essay sample on Qualities Should a Good Manager Have or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Self-motivation, the ability to get yourself going, and take charge of what’s next for you, is a vital personal characteristic for a manager. You have to keep yourself going — and motivate those who work with you. Integrity: People trust a good manager because they know he or she has personal integrity. Workers need to know that you will fight for them, do what you say, and follow the rules. Dependability/Reliability: As a person, you should be dependable and reliable. Your superiors, as well as your subordinates, need to know that you can be counted on. Others in the organization should be able to rely on you. Optimism: Do you look to the future with hope? An optimistic attitude can help build morale in your employees. Your positive attitude can inspire others, and help them feel good about getting things done. Confidence: Do you have confidence in yourself. You need to be able to make decisions in confidence, and show others that you are capable of making good decisions. Your confidence will rub off on others, and can be of benefit. Calmness: As the manager, you can’t afford to break down when the pressure is on. The ability to remain calm and do what needs to be done is essential in a good manager. Flexibility: A certain amount of flexibility is needed by a manager, since he or she may need to adapt to changing situations. Business Characteristics Some level of business acumen is important when you are a manager. While you may not need to be on the level of a professional dealmaker, familiarity with basic business principles and practices can be helpful. Industry Knowledge: What do you know about the industry you are in? It helps understand your industry so that you can answer questions and perform your work more effectively. Workers may not need industry knowledge, but a manager should have some. Know When to Delegate: An effective manager knows that some tasks need to be delegated. You should be able to identify workers who will do well, and give them tasks they can succeed at — while helping the project. Organization: You need to be organized in order to be a good manager. Keep track of projects, employees and assignments so that you are on top of what needs to happen in the business. Basic Money Management: Understand basic financial concepts so that you understand how to manage money as part of a project you have been given. Business Hierarchy: You should know how the hierarchy works at your business, and follow the chain of command. Make sure that you understand your duties, and to whom you report. You should also know how the organization affects your subordinates. Legal Implications: While you don’t need to be a law expert, you should have a grasp of the legal implications of sexual harassment, proper hiring and firing practices, confidentiality, and more. Communication Qualities A good manager needs to be able to communicate effectively. You might be surprised at the different qualities there are related to communication. Make sure that you develop the ability to communicate as part of your efforts. Here are some qualities to possess if you want to be an affective communicator as you fulfill your management duties. Written Communication: Learn how to communicate effectively in writing. A good manager should be able to write professionally and with correct grammar, expressing him or herself in email, memos, and thank you notes. Public Speaking: As a good manager, you should know how to speak publicly, annunciating your words, and concisely communicating your ideas, whether in an interview, or addressing workers. Constructive Feedback: Learn how to provide feedback in a way that is helpful to workers and others. Active Listening: One of the most important communication skills is listening. Make sure you are listening to your workers, superiors and customers, and that you acknowledge them. Specific: When giving instructions, be specific in what you want, and in expected outcomes. Make sure your employees understand what should happen. Organize Your Presentations: Organize and practice your presentations before giving them so that you are clear and concise, and so that your presentation flows well. Relationship Qualities Your characteristics as you build relationships matter when you are a manager. You will need to know how to manage relationships between yourself and your subordinates, as well as manage the relationships among those who work under you. You should also know how to develop relationships with your superiors, and coordinate relationships between those above you and below you in the hierarchy. Customer Service: You might be surprised to discover the customer service is a relationship quality. However, it is. You need to be able to build good relationships with customers if you want to be a good manager. Learn how to relate to customers, and see things from their perspective. Mediator: Do you know how to make peace? Often, a good manager needs to be able to act as a mediator between workers, between a worker and a client, or between a superior and a worker. Brush up on your mediation qualities, and learn conflict resolution techniques to be a good manager. Team Player: Are you part of a team? You need to be able to function as part of a team if you want to succeed as an effective manager. Make sure that you are willing to work with others, and that you will hold up your end. Respect: You need to be respectful of your workers if you are to have respect as a manager in return. It’s up to you to set the example and build relationships of respect. Collaboration: You’ll need to set up collaborations with others, and with your team. You should also be able to work well with others, and understand how to integrate ideas and personalities. Value Others: A good manager helps employees feel valued. Surveys show that employees want recognition from their superiors, and you need to make sure to recognize contributions from your workers.